What advertising media would you suggest to be used

Assignment Help Other Subject

Reference no: EM132442209

Assignment: Instructions: Before beginning work on this assignment, please review the expanded grading rubric for specific instructions relating to content and formatting.

You are the director of marketing for a regional hospital. The board of directors at your hospital has studied the 2011 Institute of Medicine (IOM) report Early Childhood Obesity Prevention Policies. The alarming statistics quoted in the IOM report stated that "almost 10 percent of infants and toddlers carry excess weight for their length, and slightly more than 20 percent of children between the ages of two and five already are overweight or obese" (IOM, 2011, pg. 1). A survey conducted among the pediatricians who admit patients to the hospital validated that area children under the age of 5 years follow or exceed the national trend of being overweight or obese. The board is very concerned about childhood obesity rates for the children in the hospital's marketing area. At the last meeting, the board directed the marketing department determine the demand for childhood obesity programs and to review the IOM report and propose a marketing campaign to provide information to parents and guardians concerning ways to prevent children from birth to 5 years of age from becoming overweight. Click here to access the IOM report.

• Do you think the hospital needs to complete more marketing research before embarking on the campaign?

• What advertising media would you suggest to be used during the campaign?

• What products or services could the hospital offer to assist in reducing the number of infants and toddlers who are overweight?

• Do you expect to generate any revenue for the hospital from the campaign?

• How long will the campaign last? How long would you continue to measure the effectiveness of the campaign?

To support your work, use your course and textbook readings and also use the South University Online Library. As in all assignments, cite your sources in your work and provide references for the citations in APA format.

Reference no: EM132442209

Questions Cloud

Describe your strategy for bringing attention of policymaker : You and your research team have concluded that the consistent use of high-energy drinks by adolescents negatively impacts memory retention.

Types of machine learning methods : Explain differences between two main types of machine learning methods. Provide one real-world example of how each type of learning is applied in data science

Describe the difference between naloxone and naltrexone : Describe the difference between Naloxone, Naltrexone, and Buprenorphine/Naloxone. Include the mechanism of actions, onset, half-life, and formulations.

Define implications of antipsychotic use on each pathway : The prevailing hypothesis for schizophrenia implicates the neurotransmitter dopamine as playing a key role in the development of the disease.

What advertising media would you suggest to be used : You are the director of marketing for a regional hospital. The board of directors at your hospital has studied the 2011 Institute of Medicine (IOM) report.

Briefly describe the clinical problem that prompted study : Briefly describe the clinical problem that prompted the study. This is not the research question, but the clinical issue that needed investigation.

Define how hypothesis testing and confidence intervals used : How hypothesis testing and confidence intervals are used together in health care research. Provide a workplace example that illustrates your ideas.

Assess effect of the gag rule on the abolitionist movement : Assess if abolitionists were responsible reformers or irresponsible agitators? Assess the effect of the Gag Rule on the Abolitionist Movement.

Facilitate collaboration across these cultures : How are they different in each country? Specifically, what considerations will be necessary to facilitate collaboration across these cultures?

User Account

All Pages