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Companies that do business over the Internet can often obtain probability information about Web site visitors from previous Web sites visited. For instance, the Q.M. in Action, Internet Marketing, described how clickstream data on Web sites visited could be used in conjunction with a Bayesian updating scheme to determine the probability that a Web site visitor was female. Par Fore created a Web site to market golf equipment and apparel. Management would like a certain offer to appear for female visitors and a different offer to appear for male visitors. A sample past web site visits indicates that 60% of the visitors to Parfore.com are male and 40% are female. a. What is your prior probability that the next visitor to the Web site will be female? b. Suppose you know that the current visitor previously visited the Dillards Web site and that women are three times as likely to visit this Web site as men. What is your revised probability that the visitor is female? Should you display the offer that has more appeal to female visitors or the one that has more appeal to male visitors?
What is adidas's corporate strategy? Was there a common strategic approach used in managing the company's lineup of sporting goods businesses prior to its 2005-2006 restructuring? Has the corporate strategy changed with restructuring?
Creating job search tools such as business cards, elevator pitch, and 30-60 second commercials. Discuss your understanding of these ideas. Please cite url or references used for class discussion and answer in 140 words or less.
The future of the world is uncertain; there're those who predict a wonderful world where technology and creativity provide a good quality of life for most people
Carl Barth, using scientific management, improved productivity in an automobile company before assembly line methods were introduced. Females were influential in the welfare/industrial betterment movement, occupying positions that helped shape corpor..
Assume that the weight used in experience 3 is 8 kg, determine the rotary and nonrotary components of the weight by the trigonometric method.
Describe the process of observation. What are key practical issues that must be considered when conducting observations?
One tool commonly used to measure actual against baseline is the Earned Value analysis
what can you do to exert some self-control and stick with your study plan?
You might have to limit participants to certain issue, like drug exposed infants or physical abuse. Write issue that would interest you most and how could you define "success" or "overcoming issues"?
Conduct research on the current state of Social Security. Based on your research, write a 3-5 page paper that address the following: the concept of Social Security as originally envisioned by President Roosevelt;
On February 11, 2003, the Eighth Circuit Court of Appeals ruled that the State of Arkansas could force death row prisoner Charles Laverne Singleton to take antipsychotic drugs to make him sane enough to execute. Singleton was to be executed for felon..
Assuming the role of a purchasing manager, explain the various elements of pricing and influences on your decision to use a specific supplier or make a specific purchase.
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