Weaknesses of such a change in message strategy

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A large life insurance company has decided to switch from using a strong fear appeal to a humorous approach. What are the strengths and weaknesses of such a change in message strategy?

Reference no: EM131109521

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Weaknesses of such a change in message strategy : A large life insurance company has decided to switch from using a strong fear appeal to a humorous approach. What are the strengths and weaknesses of such a change in message strategy?

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