We are getting into the pda business

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Reference no: EM133836976

Discussion 3.1
Chapter 4 Application: Review chapter 4 and provide an answer for the following scenario:
"Lots of our people try to get good new product ideas from outsiders, but they are careful to keep it legal. I wonder though about something I ran into on a trip to Australia last fall. I met what our company people there called a professional espionage agent. He employs a network of stewards and air hostesses to gather tidbits of information overheard in the first-class compartments of international flights. Sells this information for over a million dollars a year! I wonder what suggestions I should put in a memo for employees to minimize the chances that our key new product information will be stolen by competitors."

Discussion 3.2
Chapter 5 Application: Review chapter 5 and provide an answer for the following scenario:
"You know a lot about personal digital assistants, I imagine. Can you take me through a problem analysis, using the PDA market as an example? We are getting into the PDA business in our electronics division, with the idea of having a direct competitor to Palm, and I'm curious to see what problems you come up with that we haven't solved yet."

Discussion 4.1
New Pig Corporation (www.newpig.com): New Pig is a very innovative firm in the business of industrial spill cleanup, and an Outstanding Corporate Innovator award winner. Check out their range of products and services, and their newest products. How would you say they generate new product concepts? Get professional assignment writing service now!

Reference no: EM133836976

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