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Walmart has demonstrated the effectiveness of this strategy

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Reference no: EM131632072

Everyday low pricing seems to work very well in the retail sectors, but should only be observed by certain brands based on the segment of the market that they are trying to target. EDLP should by definition be targeting the most price-sensitive shoppers and likely requires high volume to make up for low margins. Walmart has demonstrated the effectiveness of this strategy under these terms. Discuss this statement with examples.

Reference no: EM131632072

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