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Viewed from an optimization perspective

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Reference no: EM131791426

You have been hired by blank University to develop a new marketing plan that includes not only the key elements of the marketing mix, but also how you would implement them. You are asked to present your 1-2 page Executive Summary to the Senior Executive team.

Briefly describe a recent decision you made that could be viewed from an optimization perspective. In a few words, what were the “decision variables”? What was the objective? What were the constraints? Did you have more than one objective?

Reference no: EM131791426

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