Reference no: EM133082843

1. For each of the typefaces Type Together sells, it provides a brief overview of the typeface to explain what makes it distinctive and to suggest some applications. Here is the company's overview for its Adelle font. (A slab serif is a serif typeface in which the serifs tend to be blockier or chunkier, giving the type a solid, authoritative look, and as the chapter opener explained, editorial use refers to using a typeface for long blocks of text.)

While Adelle is a slab serif for intensive editorial use, its personality and flexibility make it a true multipurpose typeface, especially on the web. The unobtrusive appearance, excellent texture, and slightly dark color allow it to behave flawlessly in continuous text, even in the most unforgiving applications. As it becomes larger in print, Adelle shows its personality through a series of measured particularities which make it easy to remember and identify. Adelle is a versatile and authoritative slab serif with no shortage of personality.

You'd like to share the news of this wonderful typeface with your social media followers, so you attempt to summarize this 549-character description in a tweetable message. You have 280 characters to play with on Twitter (including spaces), but of course you don't need to use all of them. Which of these if the most effective?

a. No. While this one is the shortest of the three, it doesn't offer any details to back up the promotional claims. Consider either (b) or (c).

b. No. If brevity is the top consideration, this version works nicely. However, it is missing several points that (c) makes about Adelle's personality, flexibility, and ability to excel in unforgiving applications.

c. Yes. Although this one is longer than (b), it includes all the essential support points.