Utilizing the youtube videos and the scholarly journal

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Utilizing the YouTube videos and the scholarly journal articles listed in your assigned readings; provide an argument that describes why building online communities and creating social network strategies are important to businesses. In your response, explain why organizations need to use technology-enabled communication (social networks, online communities, blogs, etc.) as a part of their strategy for attracting and retaining customers or communicating and training employees. In your response, provide an example of an organization's technology-enabled communication.

Explore the YouTube website for videos related to:

  • Creating a social network
  • Building an online community

Reference no: EM13480157

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