Utility of the walker and mullins research

Reference no: EM13256989

The assigned articles for this week contribute an appealing expansion to the utility of the Walker and Mullins research. What are the basic propositions offered? What research design did each article employ? What did they find? Did they prove their case? How important is this research to the theory and practice of marketing strategy development

Reference no: EM13256989

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Utility of the walker and mullins research : The assigned articles for this week contribute an appealing expansion to the utility of the Walker and Mullins research. What are the basic propositions offered?

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