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Bayer Schering Pharma AG, Germany owns Alka-Seltzer, which was launched in 1931 and was meant for relief of minor aches, pains, inflammation, fever, headache, heartburn, sour stomach, indigestion, and hangovers. Alka-Seltzer Plus was a spin-off of the original medicine, meant to relieve colds and flu. The company has recently introduced a new and improved Alka-Seltzer Plus, as described in this TV ad. The ad shows that Alka-Seltzer Plus can fight congestion, unlike NyQuil. Explain how Alka-Seltzer Plus has been quality and price-positioned in an existing market. In your opinion, has Bayer positioned their product appropriately in the market for cold and flu symptoms relief products? Would you advise Bayer to use a skimming or a penetration pricing strategy? Explain your reasoning. How do you think Proctor and Gamble, the company who produces Vicks NyQuil, would respond to the ad? Guided Response: In 300 words or more, please, provide your response to the above discussion question. If Bayer is currently making normal profits on most of the products in its product line, but is making pure profits on its new Alka-Seltzer Plus with decongestant, what should Bayer do to increase its profits?
what do you mean by financial index and commodity index?method of index uses in calculation?weighted average method?how
Felicia & Fred are considering the introduction of a new product line of jewelry featuring crystals imported from the Czech Republic. The manufacturing plant offers crystals in all colors, sizes, and shapes cut to the design specifications of their c..
A firm is considering issuing bonds to raise capital for a project. The leaders at the firm are trying to figure out how much the markets will buy their bonds for (market value). They have the following information: Draw the Cash flow diagram. What i..
Which of the following statements regarding the “clientele effect” of dividend policy is INCORRECT?
Determine the minimum-size screen for each deck, expressed in square feet, required to handle the output of the crusher. If the screening unit is 4 ft wide, what will be the nominal screen sizes?
A piece of equipment costs $1200 and has a salvage value of $400 at the end of its 3 year life. Maintenance costs are $200 for the first year and increase $50 per year to the end of it's 3 year useful life. The company has an MARR of 6%. What is the ..
A firm purchased equipment three years ago for $23,942. Accumulated depreciation is $14,434, and the firm's tax rate is 30%. If the equipment is sold today for $22,879, how much net cash flow would be generated? Round your answer to the nearest whole..
Suppose that you will receive the annual payments of 10000 for a period of 10 years. The first payment will be made 4 years from now. if the interest rate is 5% what is the present value of the stream of payments.
You purchase one IBM July 120 call contract for a premium of $5. You hold the option until the expiration date when IBM stock sells for $123 per share. How much will be your profit on this position?
A one-year call option on a stock with strike price of $45 cost $5 and a one-year put option on a stock with strike price of $35 cost $3. A trader shorts two put options and shorts one call option. a) What is the breakeven stock price, below which th..
General Electric has just issued a callable (at par) ten-year 8% coupon bond with annual coupon payments. The bond can be called at par in one year or anytime thereafter on a coupon payment date. It has a price of $104 and a face value of $104. What ..
Assuming a tax rate on ordinary income of 25% and a long-term capital gain rate of 10%, how much would you pay in taxes if you sold stock "A" for a $200 capital gain after holding it for 5 months, stock "B" for a $300 capital gain after holding it fo..
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