Reference no: EM133052343
Unit 39 Sales Management - BTEC Higher National Diploma (HND) in Business (RQF)
Sales Management Assignment
Learning Outcome 1: Demonstrate an understanding of the principles of sales management
Learning Outcome 2: Evaluate the relative merits of how sales structures are organised, and recognise the importance of 'selling through others'
Learning Outcome 3: Analyse and apply principles of successful selling
Learning Outcome 4: Demonstrate an understanding of the finance of selling
Scenario and Activity.
You are a sales manager of your chosen company (options provided below but not restricted to) and an opportunity to be promoted to senior management has arisen. There is competition for this prestigious post so the directors have requested each applicant to produce a report that provides a coherent, fully justified critical evaluation based upon a comprehensive understanding of sales management, sales structure and selling techniques within a organisational context.
Within the report you must explain the key principles of sales management, especially in relation to the significance of sales planning, methods of selling, and sales reporting. It is important that the chosen company has B2C and B2B elements.Futhermore, provide an evaluation of how theseprinciples of sales management will vary in response toconsumer and business buying behaviour.
Next is to consider the sales structure of the chosen company explaining with examples of direct sales and selling through others, how they reach their market which must include a critical evaluation of implementation of the sales structures such as by product, market and geography. Moreover, make sure that you have highlighted the importance and advantages of "selling through others".
In todays competitive sales environment it is critical for B2C & B2B sectors to build and manage customer relationships. By examining your company and the competition in that sector, critically analyse the application of successful selling principles and techniques for effective selling. With the support of examples, analyse how such techniques and principles facilitate building and managing customer relationships.
Finally to get the promotion critically evaluate and make recommendations on how sales structures and approaches can improve financial viability of your chosen organisation. Within this incorporate the importance of developing sales strategies, account management, core finance principles and portfolio management.
You will need to choose a company the has a B2B department to complete this module. You can choose from one of the following industries. You must get your lecturer's approval first.
1. A mobile phone provider - EE, Vodafone, Virgin
2. An airline - BA, Lufthansa, Emirates
3. A car manufacturer - Ford, Vauxhall, VW
4. A bank - Lloyds, Barclay's, HSBC
5. An office equipment company- Xerox, Dell, Ryman's
6. Delivery companies such as DHL and UPS
7. Fitness companies such as David Lloyd and Fitness First
Attachment:- Sales Management.rar
How much cash can Justin expect to collect in November
: Credit sales are collected as follows: 10% in the month of sale, How much cash can Justin expect to collect in November
|
Majority of population associates blockchain
: The vast majority of the population associates Blockchain with cryptocurrency Bitcoin; however, there are many other uses of blockchain;
|
Forensics-Physical Model
: The Physical Model was based on the idea that people did not really understand the work involved in the digital forensics world
|
What is the budgeted income from Product A
: Product A has a sales price of $13 per unit. Based on a 11,300-unit production level, What is the budgeted income from Product A
|
Unit 39 Sales Management Assignment
: Unit 39 Sales Management Assignment Help and Solution, BTEC Higher National Diploma (HND) in Business (RQF) -Assessment Writing Service
|
What is the amount of each installment
: You obtain an installment loan to pay for graduate school in the amount of $30,000. What is the amount of each installment
|
Connection between marijuana and crime
: Summarize any problems with pointing to the fact that marijuana is the most commonly used illegal drug among criminal offenders as evidence of a connection betw
|
Social engineering experiments
: While at a restaurant, convenience store, bank, place of business, or any shopping location, ask you waiter or waitress, bartender, server, sales clerk
|
Is customer experience limited to service businesses
: 1. Is customer experience limited to service businesses? What about the manufacturing and trade industries? How do you feel about the customer service in these
|