Unhealthy food and beverage marketing and childhood obesity

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Reference no: EM133503460 , Length: word count:2400

Principles and Practice of Public Health

TOPIC - Unhealthy Food and Beverage Marketing and Childhood Obesity

Assessment Task: Ministerial Briefing Paper

Learning Outcome 1: Describe the history, principles and major fields of practice in public health and apply this knowledge to contemporary health issues and their contexts.

Learning Outcome 2: Apply epidemiological, clinical, social, behavioural and other perspectives to analyse current and emerging public health issues, contexts and practices.

Learning Outcome 3: Use digital skills and technologies to locate, critically analyse, evaluate, synthesize and present information about public health issues, their causes and solutions.

Learning Outcome 4: Propose effective responses to current and emerging public health issues that demonstrate mastery of the underlying principles and evidence-base and disciplines of public health and its major fields of practice.

Learning Outcome 5: Demonstrate skills to professionally communicate public health information to a variety of audiences.

Overview

Assignment task type:

Assessment Task 2 [AT2] is an individual written report that allows you to draw together your learnings in this unit. It involves an investigation of a major issue in public health, and the development of a well-argued effective response to this issue.

Purpose

For this assessment task, you are to imagine that the Australian Federal Government Department of Health employs you. The Minister for Health has requested a series of briefing papers that will provide a clear overview of selected health issues and will guide their decisions in relation to recommended actions concerning these issues, including policy, funding and/or service delivery. Postgraduate qualified employees in government and non- government organisations routinely perform this task in the field. This task therefore provides you with an authentic experience in this type of work expectation.

Topic 1. Vaping and Young Australians

Topic 2. Unhealthy Food and Beverage Marketing and Childhood Obesity

There is unequivocal evidence that children's exposure to unhealthy food and beverage marketing is linked to childhood obesity in Australia. The Minister wants to be briefed on the topic. To what extent is this a problem for Australian children aged 5-17 years? What are the risks to the target population's health? Are there strategies that the Australian Federal Government Department of Health need to consider for combatting disparities in childhood obesity fuelled by targeted food and beverage marketing for this target population? Further, which stakeholders and departments would the Australian Federal Government Department of Health need to liaise with in addressing this issue?

Topic 3. Public Health and Climate Change in Australia

2. Research

In preparing your assessment, you should draw on contemporary (e.g., published in the last 10 years) and relevant literature. This can include the readings from the unit (excluding recording national peak bodies; government reports; grey literature z• or other online materials from credible sources (.gov, .org or .edu sites, but do not draw excessively on .net or .com sites).

3. Prepare your report

Please use the Ministerial Briefing Template c to structure your task. Your written response needs to include the following sections:

1. SUBJECT/ BRIEFING TITLE

The subject/title should not exceed two lines.

2. EXECUTIVE SUMMARY

This should be a brief summary (approx.150 words) of the purpose of the brief and its recommendations. It typically appears single---spaced on the cover of a brief or position paper.

3. STATEMENT OF ISSUE(S)/PROBLEM(S)

The issue statement sets out what has happened, is happening or will happen to trigger the need for the memo. It should not exceed three or four lines. It typically concludes with a question beginning with words such as: ‘What role can . ..', "Should . .. ‘; ‘How should the Department respond to '; ‘Who should take responsibility
...'; ‘What action is required to ...'; or ‘When should '.

4. BACKGROUND

Include only the essential facts that the minister ‘needs to know' to understand the context of the problem/issue at hand. Assume that your role is to filter through the reams of information on behalf of a very busy and sleep- deprived person. Be clear, precise and succinct.

5. PRE-EXISTING POLICIES/ACTIVITY

This summarises what has been done (by others and the Department of Health) about the problem so far. Depending on your topic, some of this might already have been presented in the ‘Background' section.

6. CONSIDERATIONS

This section delineates the possible courses of action or inaction that you believe could be taken. Please provide the Minister with at least three potential courses of action; some of them may be unrealistic in your opinion but please pose them as options, nonetheless.
• What is being proposed: what are the options available to the government?
• Why are you recommending these options?
• What are the advantages and disadvantages of each? Ensure you consider any potential backlash from stakeholders/the public.

7. RECOMMENDATION

After listing the advantages and disadvantages of the different options (above), you need to make a clear
recommendation of one, or more, of these options, with a justification of this decision.

Outline the evidence for, and implications of, your recommended option(s) and any alternatives (give succinct analysis/arguments).

Reference no: EM133503460

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