Types of controls used to evaluate marketing effectiveness

Reference no: EM13210396

Compare/contrast the functional and product management approaches to organizing marketing within an organization, apply examples; note the primary types of controls used to evaluate marketing effectiveness.

Reference no: EM13210396

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Types of controls used to evaluate marketing effectiveness : Compare/contrast the functional and product management approaches to organizing marketing within an organization, apply examples; note the primary types of controls used to evaluate marketing effectiveness.

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