Topic - Advantages of using Social Networks in Business

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Reference no: EM132359021

Business Research Project Assignment -

Purpose of the assessment (with ULO Mapping) - Clearly identify your chosen topic, having carried out some basic review of available secondary data to secure your interest (at least 3 academic articles, plus a business report, and a relevant current news item). Indicate the Research Problem, as you see it so far, and at least ONE research question at this stage (additional questions may be defined as you progress with this unit).

List the student numbers and names of your team members and complete the Team Charter, indicating what role(s) each will contribute throughout the project.

Research Topic - Advantages and Disadvantages of using Social Networks in Business.

Assignment Specifications -

Purpose: This unit aims to give you an opportunity to combine many facets of your acquired MBA skills into the production of a high-quality research project.

Assignment 1 - the Topic Approval - is to ensure you have given sufficient thought to the topic you are choosing to base your research project on. You will ideally work with a group consisting of 2 or 3 class-mates. Your respective contributions will be governed by the Team Charter, which is a document you will produce at the same time as your Topic Approval submission. The Team Charter is to indicate, essentially, what roles will be played by each member of the team.

Your lecturer will LEAD and FACILITATE you through the process, week by week. The learning will be progressive, so for best results you will need to be in weekly contact with your lecturer during class time at your campus.

Assignment Structure should be as the following:

1. Say why this topic interests your team.

2. Discuss your team's initial search for relevant literature and show that it has provided you with a good contextual understanding.

3. Define the Research Problem that your team intends to address (as you see it, so far).

4. Propose at least ONE research question that your team will be seeking to answer through your research project (additional questions may be defined as you progress with this unit).

5. List the student numbers and names of your team members, complete a Team Charter (see template) and include in your submission as an appendix.

Attachment:- Business Research Project Assignment File.rar

Verified Expert

The paper provided an understanding of advantages and disadvantages of using social networks in business. In other words it analyzed its positive and negative impact on the business operations. It can be seen that social media helps in increasing productivity and profitability which helps the business to gain success within the market and differentiate itself from its competitors. Social media use also enhances brand image and attracts number of consumers. While discussing regrading the disadvantages the paper stated that using social media also results into various potential risks that negatively affects business activities. It allows third parties to have unauthorized access to consumer information and feeds negative comments regarding the organization that hampers the business to a great extent.

Reference no: EM132359021

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Reviews

len2359021

8/21/2019 12:11:27 AM

Word limit - Not more than 1200 words for the Topic Approval [plus The Team Charter, which is to be appended] Submission Guidelines - All work must be submitted on Blackboard by 12 midnight of the due date, along with a completed Assignment Cover Page. [If no cover page your mark will be reduced -20%] The assignment must be in MS Word format, 1.5 spacing, 12-pt Arial font and 2 cm margins on all four sides of your page with appropriate section headings, paragraphing, and page numbers. Reference sources must be correctly cited in the text of the report, and listed appropriately at the end in a reference list, all in Harvard referencing style.

len2359021

8/21/2019 12:11:18 AM

Note: Students are required to form groups of 3 or 2 students per group and notify their lecturer in writing, indicating the students’ names and Holmes student numbers. You may request approval from your lecturer to undertake this assignment individually, i.e. to form a group of 1. You will not be able to submit your assignment unless you are in a designated group. Marking Rubric - Topic is clearly identified with robust concise discussion. 5 or more academic sources with compelling argument. Eminently clear what role each will play.

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