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Assume that you are Chief Marketing Officer (CMO) in a newly founded apparel retailer. The board of directors is discussing ways to position the new company to gain competitive advantage. You were tasked with suggesting options for the board of directors. To this end, you hired a marketing research company to analyze the market. The marketing research company found that the competing brands in the market are concentrated in two quadrants on a perceptual map: High quality-high price and low quality-low price quadrants. Suggest a positioning strategy that will allow you to gain competitive advantage to the upper management:
1) Needs based positioning
2) Variety based positioning
3) Access based positioning. Explain why you would recommend such a strategy and support your position with arguments from Porter's article.
Draw the histogram. Use your Histogram to answer the following questions: A) Are there more children age 1, or elders age 71? B) Are there more 21yearolds, or 61yearolds? C) Are there more people age
What is the impression of Bernstein's perspective on raising capital to get to the next level.
Discuss what is meant by the term: Absolution, Sacramental. Include such things as who is authorized and by who, the absolution formula, penance, etc.
Your boss hands you a microprocessor and its technical reference manual. You are asked to check for undocumented features of the processor.
In terms of social inequality, agrarian societies generally
Discussing the public relations image and professionalism of the private security industry. What are some examples from the article concerning the importance of private security industry members having the same level of professionalism as public law ..
Suppose that politically conservative scientists tend to believe that aggression is the result of nature, while more politically liberal scientists believe it is a product of nurture. these differences in beliefs illustrate the need for scientists to..
If Arab Americans are monitored by the government, what is to prevent other ethnic groups from being monitored due to real or manufactured threats to national security?
Consider the given modified version of Sternberg memory-scanning paradigm.
Calculate the freezing point of aqueous 0.369 m LiCl on the assumption that it is 100% dissociated. Calculate the freezing point if the percent dissociation is 0%. a) The freezing point should be °C. (for the solution were 100% dissociated).
Recognize the serious barriers and drawbacks to tourism development that must be overcome if a desired growth is to occur
Explain two ways the emotions of the people in the media may have impacted their prejudiced behavior and why. Explain how stereotypes may or may not have influenced the prejudiced behavior you observed.
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