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Differentiate between the three types of marketing research objectives: Exploratory research, descriptive research, and causal research.
Determine the key strengths and weaknesses of your company, as well as the opportunities and threats it faces within its industry.
Data are raw facts that describe the characteristics of an event. Characteristics of a sales event could include the date, item number, item description.
evaluate mirror hot warm and cold sites in regard to disaster recovery planning and determine the advantages and
Find a category of Consumer goods sold within your local supermarket. Evaluate the similarities and differences in terms of packaging, product attributes and prices. Given this analysis, is there an opportunity for a challenger strategy? Identify ..
What type of person-social class, culture, lifestyle, values/beliefs-does it intend to target? What consumer need is the advertiser trying to fulfill
Write out the steps of the conversion process and include a short description of each. - Why is it hard to come up with a single, concise definition of conversion?
What are the major changes and perspectives in marketing planning? Please discuss
Read the Porsche case provided in the course materials section and describe the company's history, products, and major competitors in a paragraph or two
What is market segmentation? List the steps in the market segmentation process.
Read an outside artical about social media marketing strategy and how to develop a social media marketing/IMC plan and how to integrate social media into the IMC plan
Consider these potential stakeholders that may be affected in some way by the marketing plan on which you are working: shareholders (if any), suppliers.
Discuss how the concepts in an Organizational Communication course can be applied to real-world situations and increase your chances of career or life success.
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