Though maserati equivalents competitors'' performance

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Reference no: EM1375982

You are in command of all marketing activities in North America for the Italian luxury sports car manufacturer Maserati. Maserati has just familiarized a new model that will be competing directly against well-known luxury sports cars such as Porsche, Ferrari, Jaguar and BMW. How would you position the new Maserati model? How would you found and support this positioning strategy?

Note- Though Maserati equivalents competitors' performance and design it is a small company and has less money than competitors for promotion.

Reference no: EM1375982

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