Reference no: EM131735882

The transaction cost approach to the theory of the firm was created by Ronald Coase. Transaction cost refers to the cost of providing for some good or service through the market rather than having it provided from within the firm. Coase describes in his article "The Problem of Social Cost" the transaction costs he is concerned with: 

In order to carry out a market transaction it is necessary to discover who it is that one wishes to deal with, to conduct negotiations leading up to a bargain, to draw up the contract, to undertake the inspection needed to make sure that the terms of the contract are being observed, and so on.

More succinctly transaction costs are: 

• search and information costs 
• bargaining and decision costs 
• policing and enforcement costs 

Coase contends that without taking into account transaction costs it is impossible to understand properly the working of the economic system and have a sound basis for establishing economic policy. 

What are the ways of reducing transaction costs? Do you think online shopping is good for reducing transaction cost? Is there any disadvantages? Briefly discuss.