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Case 1: The PriusToyota recently introduced a hybrid automobile named Prius. Since its introduction, this offering has achieved a 1.2% market share in this market. Toyota has conducted research in an effort to assess its opportunity for market share development. The table below indicates consumers' current response at each step along the share development path for Toyota's Prius hybrid automobile as well as Toyota's desired response at each step:Share Performance Director Current Response Desired ResponseProduct Awareness 0.70 0.80Product Attractiveness 0.45 0.60Price Acceptable 0.60 0.80Product Availability 0.55 0.70Service Experience 0.60 0.753. Even though target customers are somewhat aware of this product, customers do not appear to have a favorable attitude and interest in this product and the benefits it offers. What is the resulting loss in Prius's potential market share due to this product unattractiveness to potential customers? Show your work.a) 6.2%b) 14%c) 25%d) 31.5%e) 38.75%
What is the place of secondary authority in your research plan? How would you go about researching primary sources for this case? Give examples of key words that you would use to research this case.
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Break down the perceptual organizational process
Design a political commercial. You will need to have a transcript of the text and a clear detailed description of the visual pictures to be used in your commercial.
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