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It is important to understand market needs to ensure that the market mix—including product, price, promotion, and place (distribution)—meets market needs. This task is difficult in a domestic setting, but global marketing adds many new dimensions to the task.
How are the processes of market screening and selection, including country and segment screening techniques, used to select markets for entry and the proper market mix? What additional problems arise in the international market screening process? What are some ways to overcome the problems?
The annual rate of inflation average 2 percent during the past decade, but borrower and lenders anticipation that the price level will rise at the rate of 3 percent next year. The current nominal interest rate is 7 percent. What is the real rate of i..
Under pressure by regulators and consumers, the company is considering lowering the price of the medicine by 10 percent. The company has hired you to analyze the effect of such a cut on its profits. How would you carry out the analysis? What infor..
Suppose that in a year when GDP is rising rapidly you also observe the government budget balance increasing. How can you explain this correlation? Now suppose instead that in a year when GDP is rising rapidly you also observe the Government budget ba..
As a result of the American workers' ability to sell their labor though a union, profit-making firms must pay wages:
Social life can be interpreted from one of three major theoretical frameworks. Describe the major points of each framework. List at least one sociologist who has been identified with each framework.
After reading the short story, "The Fatal Equilibrium," use the Mundell-Fleming model to explain precisely how the inspector figured out who the murderer was.
A monopolist has total cost TC = 200 + .5 Q2. Marginal cost is Q and the market demand is Q = 100 - P/2. Draw a graph showing ATC, MgC, Demand, Mg Revenue and the optimal choice of the monopolist. What is consumer and producer surplus in this market?..
What are your thoughts about the role of international institutions ( WTO, IMF and World Bank) on providing order and reducing uncertainty in the global economy?
Calculate the expected utility of each project according to this criterion. (c) Is this individual risk adverse, risk neutral, or risk seeking?
Which of the government policies below is not likely to encourage per capita economic growth.
How is GDP a measure of both output and income? How is it possible that both measures of GDP - income and expenditure approach - can end up with the same number?
Suppose that an economy is producing on its production possibilities curve but is not producing quantities of each good where the marginal benefit equals the marginal cost for each good.
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