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The integrated communication campaign

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Reference no: EM133539823

The Integrated Communication Campaign

Scenario

As the marketing communication coordinator for a beverage company, you and the brand manager need to develop an integrated marketing communication campaign to effectively market Grit, which is your company's new brand of vitamin drinks.

The new brand is about to be launched to consumers with a radio ad, a press release, and a "Product Overview" webpage.

You will be creating a customer-focused integrated communication campaign for Grit in the form of an "About Us" webpage, a radio ad, and press release.

Part 1

"Product Overview" description that will go on Grit's website. Explain the company, the product, and the brand story of the vitamin drink.

Part 2

(Including sounds and an explanation of tone to give Grit a personality (i.e. serious, cheeky, empowering, etc.) for a 30-second radio ad for Grit.

Part 3

Release announcing the product and the brand story of the vitamin drink.

Reference no: EM133539823

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