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1. Explain the concept of market driving versus market driven. Do you think there is value in using both approaches in practice? Support your response with an example or possible scenario.
2. A consumer products company wants to develop a general profile of purchasers of its products in a certain trade area. Would diary panel data or scanner data be more useful for this purpose?
3. We recognize 5 universal benefits that products (including services) may provide to consumers. List these five universal benefits and give an example that that reflect each. You can use different product/ service examples.
The traditional department store was the dominant player in the American retail industry in the first half of the 20th century.
Explain the differences between static and dynamic models. How can one evolve into the other?
How would you describe the prevailing culture within an organization to a stranger that is not familiar with the organization?
Plastic versus glass was an important question. Honest Tea took seriously the mantra of "reduce, reuse, and recycle" and used glass when they first launched.
Discuss how social media and the Internet can present opportunities, risks, and ethical issues for marketers.
Describe the type of information that is documented in an issue log. How can you avoid spending too much time documenting and tracking issues? Use or cite examples that may occur during the project outlined in your Project Management Plan.
Larry, an Oregon resident, inherited land in Missouri. there is diversity of citizenship in the case, only a federal court has jurisdiction to hear the case.
You have been asked to write a business proposal for a client in the hope of setting up a 3-year customer service contract in support of a new application.
Campus Publishing prints textbooks written by faculty and distribute around the world.
How does the JIT Inventory concept enable this process management? What would happen if UPS/s information systems were not available?
Explain the reason why companies give potential employees personality tests. Also, explain the five-factor model of personality dimensions, and how they affect workplace behavior. Discuss the MBTI and its four personality types.
Describe several "measurements of supply chain performance" that can impact and drive changes or improvements to a business operations activity. Give at least two examples of the measurements.
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