Reference no: EM13822421

Answer By True or False pleass

Question 1

The business-to-business marketplace is significantly larger in terms of sales than is the consumer marketplace.

Question 2

Business markets are characterized by larger numbers of buyers than consumer markets.

Question 3

Routine purchases ordinarily require both search and evaluation in the consumer decision process.

Question 5

The first time a business buys a product, especially if it requires considerable effort on the decision maker's part, is a case of straight rebuy.

Question 6

An unmarried person setting up an apartment for the first time is likely to be a good prospect for expensive furniture and major home appliances.

Question 7

Chevy Suburban is "Like a Rock." This statement positions the Suburban according to a perception of one of its attributes.

Question 8

The target market for a product is the specific segment of consumers most likely to purchase a particular product.

Question 9

Consumers tend to follow a more formalized and complex buying procedure than do most business buyers.

Question 10

The phenomenon that occurs when a consumer feels anxiety or regret after a purchase is known as cognitive dissonance.

Question 11

New-task buying for businesses is comparable to the extended problem solving that takes place in consumer markets.

Question 12

Another name for concentrated marketing is niche marketing.

Question 13

A marketer that wants to encourage modified rebuy behavior by its customers should focus on providing excellent service and delivery performance so they will rethink their purchase behavior.

Question 14

Commercial customers are those business buyers that acquire goods and services that enable the organization to produce other goods and services.

Question 15

The organizational buying process is more systematic and less complex than the consumer decision making process.

Question 16

As people migrate from one geographic area to another, regional consumer tastes often change.

Question 17

Geographic location is not a demographic basis used in segmenting business customers.

Question 18

When selling to organizational customers, sales representatives need to be able to interact effectively with employees of the various departments involved in the buying decision.

Question 19

Personal selling is much more important in the business market than it is in the consumer market.

Question 20

Perception is the meaning a person attributes to incoming stimuli gathered through the senses of hearing, taste, smell, touch, and sight.

Question 21

The demand for consumer goods affecting the demand for industrial goods is a condition known as derived demand.

Question 22

Customers who purchase products and services for their own personal use exhibit consumer behavior.

Question 23

The last step in the consumer decision-making process is the purchase act.

Question 25

Buying a new home would typically be an example of extended problem solving by consumers.

Question 26

Purchase decisions in the consumer market, as opposed to the business market, are noted for the large number of people who participate in them.

Question 27

A jump rope purchased for exercise by members of a health club may be considered a business product, while the same item purchased for use at home as a child's toy is a consumer product.

Question 28

The overall process of purchase decision making in the business market is more formal and professional than in the consumer market.

Question 29

Hospitals, universities, museums, and churches are considered to be members of the institutional market.

Question 30

Gatekeepers in the buying center affect the buying decision by supplying information to guide evaluation of alternatives-they may even set buying specifications.

Question 31

The term reseller is often used to describe the wholesalers and retailers that comprise the membership of the trade industries.

Question 32

When a market segment is reached by 5 national TV networks, 357 radio stations, and more than 1,000 print publications, it is probably safe to say that it's possible to effectively promote to such a segment.

Question 33

Simply repurchasing the same brand of detergent one usually buys is an example of limited problem-solving behavior by a consumer.

Question 34

Derived demand is the linkage between the demand for industrial products and demand in the institutional market.

Question 35

The final step in the organizational buying process is selecting an order routine.

Question 36

Marketers can assist consumers in resolving cognitive dissonance by contacting the customer after the sale and taking corrective action if the customer is not happy with the product.

Question 37

To better understand why and how consumers make buying decisions, marketers borrow extensively from the sciences of meteorology and astrology.

Question 38

In the industrial buying process, failure of a piece of equipment may create need recognition.

Question 39

Maslow's hierarchy of needs begins with self-actualization needs at the lowest level and progresses to physiological needs at the highest.

Question 40

Business customers are often segmented based on the concept of the organizational life cycle.

Question 41

A company's buying center is a large warehouse where purchasing agents can carry out organizational buying directly from vendors known as trademakers.

Question 42

A firm that uses market segmentation assumes that different types of customers can be served by identical marketing mixes.