The attractiveness of each geographic market

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Reference no: EM131990726

The Catholic Healthcare West case describes traditional criteria for corporate capital investment decisions affecting a portfolio of multiple SBUs-- the economic performance of each SBU and the attractiveness of each geographic market. The conglomerate also takes into consideration the charitable activities of each SBU and the economic and health-related needs of the communities where it is located. Describe an objective, preferably quantitative methodology for incorporating all of these factors into capital investment decisions. This procedure should be able to prioritize the capital requests from the SBUs and determine the amount to be invested.

Reference no: EM131990726

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