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Few years ago, the telecommunications industry of Malaysia was led by three popular companies and they are Maxis, Digi and Celcom. Services that are provided by these companies have helped people a lot to transform their daily lives to an easier state. The three organizations are trying hard and compete to be the market leader of Malaysian telecommunications industry. But, today, the numbers of companies which are operating in market are trying to fulfil the demand of people in communications industry in Malaysia.
The main aim of the research is to start a new telecommunications company in Malaysia. Malaysia is a competitive market in terms of telecommunications business because there are already a large number of companies present in the market that are engaged in providing telecommunications services to the customers so it will be a daunting task to start a new telecommunications business in Malaysia (Lam, & Lam, 2005). This research will identify the demand of the customers of telecommunications market in Malaysia which have not been fulfilled by existing companies of the country which will help the new companies to develop their products and services as per the demands of the customers. The research will also analyze the business opportunity of the new telecommunications company in Malaysia. Apart from that the overall business review will also be conducted in this research which is very important before entering into the telecommunications market
Research objectives:
The main objectives of the research are:
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