Targeted benefits of using platform

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A firm can go into a topic on Quora, copy and paste all the questions from that page and then use that content to build a marketing funnel for ads on that topic by precisely answering those questions with credible answers; I see it as free traffic to the company website. Businesses can immediately catch people right after answering their questions by adding a hyperlink to the firm's website. Quora is a digital advertising network but, if you understand who's there and why they are there, the newly added "Advanced Match" tool used to leverage even greater consumer data can potentially work wonders for firms.

Why would a firm market on Quora versus any other social channel and what are some of the targeted benefits of using this platform?

Reference no: EM132460004

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