Switched jobs from consumer marketing to business marketing

Reference no: EM131232859

When you first switched jobs from consumer marketing to business marketing, it took you some time to understand the workings of the buying center and the business buying decision process. You remember being corrected on a few key points by your mentor. Which of the following statements did he make?

a. If a business requires a specific level of quality and type of design in every component of a purchase, value analysis will be part of the buying decision process.

b. Influencers are responsible for controlling the flow of information to and among participants in the buying center.

c. Interrelationship analysis is used to improve communication among participants in the buying center.

d. Evaluating alternative products for potential use is not the only responsibility of influencers.

e. The buying center refers to a specific place where decisions are made.

Reference no: EM131232859

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