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Supplying aircraft and transportation systems

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Reference no: EM133539635

Bombardier: A leading aerospace and transportation company, Bombardier has been involved in various projects in South Korea, supplying aircraft and transportation systems.

Please have a research on this company who did project in South Korea and explain the A, B, C, D parts given below:

A. Based on Business Plan:

1. Market Research
2. Production and Process
3. Marketing and Sales
4. Distribution and Delivery
5. Financing and Human Resources

B. Based on Strategic Business:

1. Strategic Objectives
2. Strategic Alliances
3. Mode of Entry - Trading (Direct/Indirect/E-Commerce) or Investment (Transfer-Related/FDI)
4. Market Offering/Solutions - Standard or Differentiated
5. Market Establishment and Customer Retention

C. Based on Ethical Integration:

1. Ethical Concept - Integrity, Morality, Accountability, Transparency
2. Compliance and Value-Based Code of Conduct
3. Compliance and Value-Based Code of Ethics
4. CSR - Corporate Social Responsibility
5. Global Best Practices - Ethics and International Ventures

D. Based on Cultural Integration:

1. Cultural Orientations and Societal Systems
2. Research Target Cultures
3. Cultural Findings and Best Practices
4. Build and Sustain Intercultural Business Relationships
5. Communication and Intercultural Relationships.

Reference no: EM133539635

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