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Summary of the key issues illustrated in the article

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Reference no: EM132362717

Marketing Management and Digital Communications Assignment - Portfolio Articles Analysis

For this assessment, each student will choose any TWO of the four articles provided below (Please choose topic 1 and 3 for this one) and write a reflective analysis. This is an individual assessment with a maximum word limit of 600 words (Total 1200 words) for each article analysis.

In analysing the two chosen articles, the emphasis is on identifying the marketing implications of the events or issues described in the selected articles. For each of the two selected articles, students are to prepare a write-up (in a single .doc or .docx format) answering the following question:

What are the implications of the events/incidents/issues in the articles from a marketing perspective and how will these impact (positively or negatively) relevant stakeholders?

The write-up for each article should be presented in the following format:

1. Concise summary of the key issues illustrated in the article.

2. Explanation of why the issues illustrated in the articles are important.

3. Discussion of implications of these issues from a marketing perspective.

Articles -

1. The Ultimate Guide to Marketing Trends in 2019 Written by Allie Decker.

2. How social media is helping Big Tobacco hook a new generation of smokers.

3. The Kind of Authenticity Customers Will Pay More For by Kieran O'ConnorDavid W. LehmanGlenn R. Carroll.

4. Research: Actually, Consumers Do Buy Sustainable Products by Tensie WhelanRandi Kronthal-Sacco.

Provide a list of at least 4 citations and references for your reflective analysis of each article (that is 8 relevant references in total for both articles). The references should consist of published academic and research papers and textbooks in the write-up to support key points. Ensure that your references are relevant to the issues discussed. You should also reference the chosen articles in the submission document. Referencing should follow the APA style.

Attachment:- Marketing Management and Digital Communications Assignment File.rar

Verified Expert

This task was on Portfolio Articles analysis where two articles needs to be selected for analysis purpose. The first article was titled as “The Ultimate Guide to Marketing Trends in 2019” where several important marketing trends were explained in a detailed manner. The next article was titled as “The kind of Authenticity customers will pay more for” where different meanings of authenticity were explained that is quite famous in these days. Each of the article were presented in a given format where different questions need to be answered. Each of the article was properly summarized by identifying key issues and presenting the implications of these issues from a marketing perspective.

Reference no: EM132362717

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Reviews

len2362717

8/29/2019 12:07:11 AM

This is an individual assessment with a maximum word limit of 600 words for each article analysis (1,200 words in total for both articles excluding references). Please choose topic1 and 3 for this one - select two articles from four articles so please make on remaining two articles rather than first copy of my assignment. Assessment Criteria: A brief marking criteria is provided below. A more detailed marking rubric is provided on Moodle. Summary of key issues (10%) Explanations of issues’ importance (20%) Reflective analysis (50%) Writing style (10%) Evidence of research (10%). Penalties apply for exceeding word limit (1% mark will be deducted from the total mark for every 100 words over the allowed 1,200 words limit). Penalties apply for late submission (5% mark will be deducted from the total mark per day unless an approved extension has been granted).

len2362717

8/29/2019 12:07:06 AM

Submission checklist for Assessment 1: Cover page with student name and ID (use the cover page provided in Moodle); 1.5 line spacing and 12 size font in Times New Roman; Maximum of 600 words for each article (maximum of 1,200 words in total excluding references); Submitted in .doc or .docx format as a single document.

len2362717

8/29/2019 12:07:01 AM

Marking guide - Key issues discussed in the selected articles are stated correctly and concisely and are explained to a good standard. Importance of the issues explained to a good standard with detailed description of implication for key stakeholders. Response demonstrates an in-depth reflection on, and personalization of, the theories, concepts, and/or strategies presented in the course materials to date. Viewpoints and interpretations are insightful and well supported by recent relevant academic references. Clear, relevant and detailed examples are provided, as applicable. Writing is clear, concise, and well organized with good sentence/paragraph construction. Thoughts are expressed in a coherent and logical manner. Almost no grammatical errors/typos present. More than 4 good quality academic and relevant references are cited for each article. References support the argument well. References follow APA referencing style precisely.

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