Reference no: EM132251958
Question: After analyzing the data from various reports, the next step is to take actionable measures on your Web site.
Use the Internet to research the following hashtags:
• #CRO-the hashtag for conversion rate optimization (CRO)
• #LPO-the hashtag for landing page optimization (LPO)
Then perform a search on Twitter.com (or complete a general internet search if you do not have Twitter) for the #CRO and #LPO hashtags and complete the following:
• Select one article each about CRO and LPO from the search results obtained on Twitter.com.
In a 3 - 4 page paper, address the following:
• Select an article each about CRO and LPO from the search results obtained on Twitter.com.
• Summarize the information presented in each of the articles you selected.
• Summarize the insights you gained about CRO and LPO on the basis of the article you selected.
• Create a scenario within which you can apply some of the knowledge you gained on CRO and LPO.
• Compare and contrast CRO and LPO
• Provide appropriate examples and scholarly references that substantiate the insights gained on the CRO and LPO.