Reference no: EM131377825 , Length: word count:2000

Assignment: Case Study

After reading and analysing the case 'Chester & Kent Craft Beer' carefully, please respond to the following questions. Use the headings and subheadings as shown below to present your answers.

1. Summarise the Industry and Market Information

Based on the information provided in the case, summarise the industry and market background for Chester & Kent Craft Beer. Present this in your own words and outline aspects such as the industry in general, current industry trends, competition in the industry, the state of the global market, state of the Australian market, and any other fact that might be relevant background that can be used in preparing future strategies.

2. Industry analysis: PESTEL Analysis

2.1 Introduction

Explain what the PESTEL tool is used for and how it assists in strategy development. Use theory to support your explanations. Use your text but also other theory sources to add depth to your discussion

2.2 Figure 1: PESTEL analysis

Draw the PESTEL framework as presented in your text, and populate each block with data from the case, using bullet points.

2.3 Element narrative

In this section, each of the elements that you populated with case study facts must be discussed. Explain how the environmental conditions might influence the organisation (Chester & Kent Tap House & Brewery) in the future and impact on future strategic planning.

3. Industry Analysis: Porter's Five Forces

3.1 Introduction

Explain what Porter's Five Forces Framework is used for and how it assists in strategy development. Use theory to support your explanations. Use your text but also other theory sources to add depth to your discussion.

3.2 Figure 2: Porter's five forces framework (extended version)

Draw 'Porter's Five Forces Framework Extended with Complements' as presented in your text, and populate each block with data from the case, using bullet points. Make sure that the reader understands what the case study fact is that you are identifying, one word in a bullet point may not be sufficient.

3.3 Forces narrative

In this section, each of the forces that you populated with case study facts must be discussed. Explain how the micro environmental conditions (industry conditions) might influence the organisation (Chester & Kent Tap House & Brewery) in future and impact on future strategic planning.

4. Industry Analysis: Key Success Factors (KSFs)

4.1 Introduction

Explain what KSFs are and how they are used in strategy development. Use theory to support your explanations. Use your text but also other theory sources to add depth to your discussion.

4.2 Table 1: Key Success Factors

Draw up a KSF Table similar to Table 4.2 (Grant et al. 2014, p.145) for the Craft Beer Industry. Identify the external forces impacting on this industry, list the likely industry responses as a whole (how the whole industry is currently responding to these forces) and then list Key Success Factors for the industry.

4.3 KSF narrative

From the list of KSFs that you identified in the table, choose five (5) of the most important key success factors for the industry. Explain why you have chosen each of these KSFs as most important in the industry; why are these factors critical in the Craft Beer industry?

5. Discuss the value of the rational models (such as PESTEL, Five Forces and KSFs) in contemporary strategic planning.

6. List of References.

Attachment:- Chester Kent case study Assignment.rar