Reference no: EM132374516 , Length: word count:600

Assignment -

"For companies operating on a simple assumption: Consumers are highly price-sensitive, and most will buy the least-expensive product they can find. But in the early 2000s Allstate conducted some research that caused it to revisit that assumption. Price does matter, it learned, but there's more to the story. Yet many companies and industries haven't adopted tiered pricing-and there's little rhyme or reason to which have, which haven't, and why. Good-Better-Best is a strategy every company should consider" (Adapted from Harvard Business Review, Sept-Oct, 2018, pg. 106-115)

Referring to the above quote, you are requested to identify and read at least 5 scholarly articles on three different pricing approaches used by the companies, and summaries the differences in a report.

Suggested guideline for the report

Introduction Tell the reader specific information on how many articles you reviewed and how you sorted the articles into common approaches employed by companies Findings Describe the approach that you identified and compare, contrast and/or connect the articles you've selected. You can relate to examples given in the article and source for companies that currently implement the approach

Conclusion Point out how your inquiry questions were answered or not answered, what are possible limitations of the approaches?