Structuring a climate conducive to entrepreneurial activity

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Reference no: EM13859525

In the book "Entrepreneurship Theory Process practice" there is a Case 3.1 Southwest Airlines: Creating an Entrepreneurial Culture at the end of Chapter 3.

Describe some of the factors needed to reengineer corporate thinking that Southwest Airlines already exhibits.

What specific elements of a corporate entrepreneurial strategy are apparent within Southwest Airlines?

How was Herb Kelleher instrumental in structuring a climate conducive to entrepreneurial activity?

Reference no: EM13859525

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