Reference no: EM13257399

1) The fundamentals of marketing do not apply to international marketing in the same way they apply to domestic marketing.

• True
• False

2) The term "global strategy" describes a strategy in which a multinational corporation markets its goods in at least five continents.

• True
• False

3) In terms of international marketing, a mine in Spain that produces one-third of the world's mercury gives Spain a comparative advantage.

• True
• False

4) Consumer preferences for Swiss chocolates, French wines, Colombian coffee, and other imported products have a strong effect on the U.S. balance of trade.

• True
• False

5) Any product that supplies a benefit must be tangible.

• True
• False

6) The member of a distribution channel that has possession of a product has no bearing on the product's classification.

• True
• False

7) Valentine's Day candy, breath mints, nail clippers, and aspirin are all examples of convenience goods.

True, provided we are talking about the Valentine's Day candy we find in the grocery store.
Wrong answer. Check the definition for convenience goods.

8) Measuring tapes, ovenproof dishes, and candy bars are all good examples of shopping goods.

• True
• False

9) The blades that go into new lawn mowers being produced by a manufacturer are examples of fabricating parts.

• True
• False

10) The glass eyes that go into animals prepared by a taxidermist are an example of operating supplies.

• True
• False