Strength in core technologies and financial staying power

Reference no: EM1319727

ABC Company wishes to enter a new market arena on the basis of its strength in core technologies and financial staying power. However, the market arena in question is currently dominated by a major competitor with 80 percent of the market share, and a number of smaller competitors are each focused on small niche segments. How should ABC Company enter this market?

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Reference no: EM1319727

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