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Strategic Management Case Analysis: Krispy Kreme Doughnuts
The strategic management plan for Krispy Kreme Doughnuts will focus on increasing the doughnut maker's market share from a shared 5%.
Doughnut market-share champion Dunkin Doughnuts can attribute to holding most of the 40% of revenue in the doughnut market (David&David, 2017), which comes from beverage sales.
Krispy Kreme will have to increase its hot and warm beverage offerings while maintaining its hot and ready doughnuts in a retail setting.
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Base salaries of the people shall be determined and organised in such a way that they are well motivated to provide best to their customers. Equity or cash incentive programs shall be duly set for the employees for the better presentation of products and services.
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