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Strategic management in an international context

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Reference no: EM132306247

Assessment - Strategic company report

Purpose of the assessment

Students are required to demonstrate theoretical and practical knowledge of strategic management in an international context.

Assignment Specifications

Purpose:
The group needs to identify a company (Australian Company only) in any industry of your choice and examine the environment they have been operating and their growth strategies

This assignment aims at demonstrating theoretical and practical knowledge towards identifying various strategic adopted by companies in a global environment.

Assignment Structure should be as the following:

Group Assignment: Strategic Company Report and power point presentations

Written report: 2000 words

Power point presentations: 10 minutes, held in weeks 8,9 and 10. (Marks 10)

Power points slides /video links to be submitted on blackboard. Check and confirm the mode with your lecturer.

Group Report:
Student must select a group of 4 to 5 students and communicate the details to the lecturer in class by week 6. Students will be allocated in random groups after this.

The group needs to identify a company (Australian Company only) in any industry of your choice and examine the environment they have been operating and their growth strategies. Following are the industries from where you can choose a company:
• Agriculture
• Tour
• Pharmaceutical
• Organic food
• Wine
• Sports/Events

Note: Students are not allowed to choose fast food or soft drinks industries for this assignment. Submission: through Assignment submission link on blackboard.

Use the following structure for your assignment:

1. Introduction - Industry and your company

2. The micro and macro-environment in which this company is operating - briefly discuss main factors

3. Company's competitive advantage over its rivals.

4. Is this company following any Generic Strategies of Porters (Cost leadership, Focus or Differentiation)

5. Company's growth strategies like diversification or Integration or if company is using Ansoff matrix to grow in their market.

Verified Expert

The assignment aims to provide a strategic company report of Intro Travel, an Australian based travel coordinator.The report includes the SWOT analysis to have a clear idea of the company’s internal culture.It also include an external environment analysis which is done with the help of a DEPEST analysis.The assignment has been structured with Competitive analysis of Intro Travels.The strategies of the company are explained with the help of Generic Strategies of Porter.

Reference no: EM132306247

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Reviews

len2306247

5/15/2019 4:35:21 AM

Weight 30% written group report, 10% power point presentations Total Marks 30 marks for written report, 10 marks for power point presentations Word limit Not more than 2000 words Due Date Written report due for all groups irrespective of power point presentations, which begin from week 8 • All work must be submitted on Blackboard by the due date along with a completed Assignment Cover Page. • The assignment must be in MS Word format, no spacing, 12-pt Arial font and 2 cm margins on all four sides of your page with appropriate section headings and page numbers. • Reference sources must be cited in the text of the report, and listed appropriately at the end in a reference list using Harvard referencing style. • A minimum of 10 references, at least five from 'Proquests data base

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