Strategic company report and power point presentations

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Reference no: EM132309414 , Length: word count:2000

Assessment - Strategic company report

Purpose of the assessment

Students are required to demonstrate theoretical and practical knowledge of strategic management in an international context.

Assignment Specifications

Purpose:
The group needs to identify a company (Australian Company only) in any industry of your choice and examine the environment they have been operating and their growth strategies

This assignment aims at demonstrating theoretical and practical knowledge towards identifying various strategic adopted by companies in a global environment.

Assignment Structure should be as the following:

Group Assignment: Strategic Company Report and power point presentations

Written report: 2000 words

Power point presentations: 10 minutes, held in weeks 8,9 and 10. (Marks 10)

Power points slides /video links to be submitted on blackboard. Check and confirm the mode with your lecturer.

Group Report:
Student must select a group of 4 to 5 students and communicate the details to the lecturer in class by week 6. Students will be allocated in random groups after this.

The group needs to identify a company (Australian Company only) in any industry of your choice and examine the environment they have been operating and their growth strategies. Following are the industries from where you can choose a company:
• Agriculture
• Tour
• Pharmaceutical
• Organic food
• Wine
• Sports/Events

Note: Students are not allowed to choose fast food or soft drinks industries for this assignment. Submission: through Assignment submission link on blackboard.

Use the following structure for your assignment:

1. Introduction - Industry and your company

2. The micro and macro-environment in which this company is operating - briefly discuss main factors

3. Company's competitive advantage over its rivals.

4. Is this company following any Generic Strategies of Porters (Cost leadership, Focus or Differentiation)

5. Company's growth strategies like diversification or Integration or if company is using Ansoff matrix to grow in their market.

6. Strategic recommendations at functional and business level

7. Harvard referencing style to be used for at least 10 references. Quality journal articles from Pro-Quest database highly recommended in getting good marks.

Reference no: EM132309414

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Reviews

len2309414

5/21/2019 2:47:55 AM

Company’s generic strategies Generic strategies for the chosen company explained well with examples Growth strategies Clear discussion of growth strategies with relevant examples Recommendations Appropriate recommendations, aligning the chosen strategies discussed well with examples Report format, presentation and referencing All the elements of academic writing met with adequate references in Harvard style from proquest data base

len2309414

5/21/2019 2:47:47 AM

Excellent (2.5 to 3) Introduction Well introduced with all relevant information Macro/Micro Environment Detailed explanation of Macro/Micro environment with examples Company’s competitive advantage Competitive advantage against the rivals explained well with examples

len2309414

5/21/2019 2:47:39 AM

TOTAL Weight 30.0 % Power point presentations Quality of power point slides (Clear, logical and concise) 2.0% Quality of content (Demonstration of depth of knowledge and addresses the topic) 2.5% Use of relevant research sources and theory (Have reliable proquest articles been used to support points?) 2.5% Engagement with audience, body language 2.0% Adherence to time: (10 minutes) 1.0% TOTAL Weight 10%

len2309414

5/21/2019 2:47:33 AM

Marking criteria written report Weighting INSERT DETAILS Group Report Introduction 3.0% Macro/Micro Environment 4.0% Company’s competitive advantage 4.0% Company’s generic strategies 5.0% Growth strategies 5.0% Recommendations 5.0% Report format, presentation and referencing 4.0%

len2309414

5/21/2019 2:47:26 AM

5. Prepare palm size cue cards to write important points to refer during presentation. 6. Strictly no reading from the slides or notes bigger than the cue cards 7. Each team member must participate and be physically present for power point presentation. Student unable to make it for whatever reason will not receive any marks out of 10.

len2309414

5/21/2019 2:47:22 AM

Please note that you only have 10 minutes for your presentation. Presentation would be held in week 8, 9 and 10 at the lecturer’s discretion. Power point slides /video link must be submitted through blackboard. 1. Total of 12 slides 2. Slide number 1: Topic, Names and Id’s of all group members 3. Individual slides must be numbered, 4. Avoid too much text, Write the topics or heading on each slides followed by Pictures, illustrations, diagrams or graphics.

len2309414

5/21/2019 2:47:12 AM

Submission Guidelines ? All work must be submitted on Blackboard by the due date along with a completed Assignment Cover Page. ? The assignment must be in MS Word format, no spacing, 12-pt Arial font and 2 cm margins on all four sides of your page with appropriate section headings and page numbers. ? Reference sources must be cited in the text of the report, and listed appropriately at the end in a reference list using Harvard referencing style. ? A minimum of 10 references, at least five from ‘Proquest’ data base

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