Reference no: EM132233439
Company Name - ASDA
The capstone project is "Strategic Business Analysis: Developing a Plan for Growth." It requires you to assess an organization's business strategy, leadership system, global prospects, code of conduct, and profitable growth opportunities with an ethical emphasis.
The capstone project will require you to construct a detailed and well-thought-out analysis of a real-world business that employs many of the business theories, concepts, and relevant strategic analysis tools studied in the MBA program.
In Module 5, you analyzed the company's( company Name ASDA). organizational structure and performance. In this module, you will use and apply concepts related to internal environmental analysis.
Continue to gather information about your selected business organization( company Name ASDA).
Write an analysis that includes the following:
Do not use a company generated SWOT, conduct your own.
1. Conduct a SWOT (analysis of strengths, weaknesses, opportunities, threats) on the company's internal environment.
Do not use a company generated SWOT, conduct your own.
2. What are the organization's core competencies and competitive advantage?
3. Include value chain analysis and benchmarking for the organization in your summary.
4. The summary should be 3-4 pages in length (excluding title page, abstract, and references).
5. Support your statements with at least two peer-reviewed resources. Cite your sources in APA format.