Standardization-adaptation debate in international marketing

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Reference no: EM13836600

Demonstrate a critical understanding of the standardization vs adaptation debate in International Marketing. Make reference to positives and negatives from organisational and consumer perspectives.

Reference no: EM13836600

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Standardization-adaptation debate in international marketing : Demonstrate a critical understanding of the standardization vs adaptation debate in International Marketing. Make reference to positives and negatives from organisational and consumer perspectives.

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