Stand on the bottom of the pyramid opportunities

Reference no: EM13506051

Where do you stand on the "Bottom of the Pyramid" opportunities? Do you agree with Prahalad and Hart? Or are you more inclined to agree with Karnani? Are there issues with competing in the BOP that these authors may have overlooked? Is there really a fortune at the bottom of the pyramid, or is it a falsehood to think the BOP is an opportunity that western firms could capitalize upon?

Reference no: EM13506051

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