Some celebrities are effective at pitching products

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Reference no: EM131003604

1. Why do you think some celebrities are effective at pitching products while others are not?

2. Experts cite three factors underlying source credibility: expertise, trustworthiness and likability. However, new research now shows that only one of the three factors is actually effective in increasing sales and is far more important than the other two in creating a successful celebrity testimonial. Which one do you think it is and why?

Reference no: EM131003604

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