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Question 1.
Situational influence analysis: do you know enough about this company to make any assumptions or predictions about what types of situations will impact consumers' buying behaviour? For instance, in the case of Starbucks, we can assume that most consumer purchasing is done in-store (as opposed to online), whereas Etsy is entirely online. What does this tell you about the impact of situational influences on the consumer decision process? (Company- Tata Motors)
Question 2.
Other relevant factors: If it's relevant, for instance, discuss the company's pricing and margin strategy, distribution, global presence, etc. Remember that the purpose of the assignment is to critically examine the company through the eyes of a marketing manager. Another example might be to maintain awareness of anything that has happened with the company recently that would impact your analysis. (Company- Tata Motors).
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