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Many sales transactions involve the simultaneous transfer of goods and payment - as in a shop. Other sales take place at a distance, but involve parties who know and trust each other - such as purchases from Amazon. In other instances, the buyer can rely on promises/guarantees given by the intermediary - eBay - or there are laws protecting a purchaser at a distance.
It's a different story when the parties are in different countries. The seller may not know the buyer well and vice versa.
Hence, the problem: the buyer doesn't want to pay before it receives the goods and the seller doesn't want to part with the goods before payment.
Imagine that you work for a company that wants to enter into an agreement to sell goods to a buyer in another country - but your company wants payment in advance and the buyer wants receipt of goods before payment.
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