Should they have been more quantitative

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Reference no: EM133756200

Question: Theoretical framework did you use to analyze this case (must pick at least one). Provide a short literature review of that theory (about 1 page). How does the four-step public relations process apply to this area of PR work? Address Below:

Does the case give adequate background information about the organization itself? What was the major reason for conducting this program? Was the program proactive or reactive? Which audiences were targeted for communication? Should other audiences have also been targeted? How were research data about each audience obtained? Were the data as complete as necessary? Is there anything unusual about the research phase of this case? What are the research strengths and weaknesses of this case?

Categorize this case's objectives. Which are the impact objectives? Specify informational, attitudinal, or behavioral. Which are output objectives? Should they have been more quantitative? Were output objectives used when the ultimate goal was really impact? What is your overall assessment of the objectives used in this case?

Evaluate the theme (if any) used in this case. Is it short, catchy, memorable, to the point? What major message or messages are communicated in this case? Evaluate the central actions or special events in this case. Are they truly worthwhile and newsworthy? Are they "pseudoevents"? Evaluate the types of uncontrolled and controlled media that were used. Were any forms of communication omitted that should have been used? Was adequate use made of interpersonal communication? Discuss the use of such communication principles as source credibility, salient information, effective nonverbal and verbal cues, two-way communication, opinion leaders, group influence, selective exposure, and audience participation. How effectively were these principles used? Explain.

Reference no: EM133756200

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