Solution-Should discontinue a product line to increase

Should discontinue a product line to increase profitability

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Reference no: EM131563229

Scenario: RYT (aka RotYourTeeth) Candy Company sells lollipops.

Last year the company sold 10,000,000 lollipops for $1,000,000.

The Variable Costs were $350,000 and the Net Profits were $100,000.

Administration has directed management to double profits in the next year.

ASSIGNMENT: DETERMINE whether RYT should discontinue a product line to increase profitability.

RYT has been evaluating its various product lines and is specifically analyzing one location that produces three flavors: Cherry, Lemon, and Blueberry. Further analysis indicates that 30% of COGS is variable and 30% of Selling and Admin expenses are variable.

Given the following data for the month of September, RYT is considering discontinuing the Blueberry flavor. What would you advise? Support your position.

	Cherry	Lemon	Blueberry
Sales	$18,000	$26,000	$19,000
COGS	7,000	12,000	14,000
Gross Profit	11,000	14,000	5,000
Selling and Admin Exp	7,000	8,000	6,000
Net Income	4,000	6,000	(1,000)

Reference no: EM131563229

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Should discontinue a product line to increase profitability

Reference no: EM131563229

Reference no: EM131563229

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