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Senior Citizen Bank account in FSIBL - A MARKETING PRESPECTIVE ANALYSIS
Buffam (2000) depicted that companies that build the better e-business solutions will outperform their competitors. Companies that build the best business solutions will transform themselves into zero-latency enterprises. Companies that choose not to embrace e-business, or do so ineffectively, will underperform or be driven out of business. Turban et al. (2000) argued that following points of managerial issues are very important: Focus of Electronic commerce management; Sales promotion; Purchase process reengineering; Just-in-Time delivery; new electronic intermediary business; Provision of solutions; and Business ethics. Rahman (2001-2002) observed that issues relating to electronic fund transfer require security, availability, authenticity, non-reputability and audibility.
Table of ContentsExecutive Summary Table of Contents Introduction Background of the study Research Aim Conceptual Framework Research Background Background of the Bank Mission Statement of the Bank Banking Strategies of FSIBL SWOT Analysis of FSIBL Research ObjectivesResearch Question Literature Review Expansion of Senior Citizen Customers of the bank Problem of Senior Citizen Customers of Banking Sector of Bangladesh Possibilities of the Banking Sector of Bangladesh with more facilities to the Senior Citizens Performance Evaluation of Senior Citizenship Banking of Bangladesh Bad Debts and Senior Citizen Customers of Bangladesh Research Methodology Introduction Quantitative Research Methods Limitations of Quantitative Research Methods Research Approach of this research study Hypothesis Formation Paradigm of Inquisition for this study Primary Data Collection Conclusion Research Analysis Data Collection Research Analysis Hypothesis Testing Research Findings and DiscussionConclusion and Recommendation
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