Segment the market in the community by income level

Reference no: EM13308703

Assume that a multi-specialty medical group has decided to segment the market in the community by income level. The group has decided to target a small niche of middle-aged, white-collar professionals who are married, with both spouses working outside the home. How might this medical group tailor its marketing mix to appeal to this segment? (Minimum 150 words).

Reference no: EM13308703

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