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Search component of amazon strategy

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Reference no: EM132136467

Can anyone help with the following questions?

  1. In the "Search" component of Amazon's strategy, why do you think companies choose Amazon search over Google search? What do you think is the real competitive advantage this has over Google search?
  2. How would you describe Amazon in one sentence to another potential customer? 
  3. If you were the CEO of a competing e-retailer, what type of competitive advantage could you create that could challenge Amazon?

Reference no: EM132136467

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