Scenario-controversies involving google privacy policy

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Reference no: EM133394276

Assignment:

SCENARIO: Controversies Involving Google's Privacy Policy

Google Inc., perhaps the most well-known search engine company in the world, also owns and/or operates several subsidiary services and Web-based applications. These include, Gmail, Google Maps, Googleþ, Google Calendar, Google Chrome, Picasa, Adsense/Adwords, and so forth. In the past, each had its own privacy policy. In 2012, however, Google replaced the individual policies with one comprehensive privacy policy across all of its services. When it implemented this change, Google also announced that the company would share user account data across all its services. Critics note that a user's search engine history could be shared with YouTube, or vice versa, and that a user's Googleþ account data might be shared with Adwords to generate more targeted advertising.

Followup

Google's new privacy policy, while explicit and transparent, has nonetheless been controversial for several reasons. For one thing, it is not clear how Google will use all of the personal information that it can now access so easily. For another, no one outside Google fully understands how the search engine company uses that information to manipulate (i.e., tailor or personalize) the search results a user receives for his or her search queries. Additionally, it is not clear whether one's personal information collected from the various Google services will be used only internally, or will also be available to advertisers and information merchants outside the company (e.g., those Web sites that include embedded Google ads to generate revenue).

Should users of Google services accept this type of privacy policy?

Deliverable:

What are your thoughts? What do you think of the situation?

Reference no: EM133394276

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